Getting ready to meet @gaylefischel and head to the @zappos keynote #womma. in #womma

Love the Zappos 2,000 incentive to quit. Not enough people are taking it, so they are thinking about raising it. #womsum in #womsum

HP created a "perfect storm" of CGM, social media, search, and third party endorsements. #womma in #womma

Intuit - Trust your customers. #womma in #womma

Employees as Brand Ambassador session - potential for reputaiton management, customer service, recruitment, internal comms. #womma in #womma

Sean O'Driscoll of CGT Consulting - what is the ROI of not engaging in social media, vs. the ROI of getting in there #womma in #womma

Communities session - moving customers from satisfaction (I ike you) to affinity (I defend you). #womma in #womma

Kicking off day 2 of #womma with keynote from Pete Blackshaw. in #womma

"today's consumer leaves an experiential digital trail that both reinforces and erodes brand credibility" #womma in #womma

"extrarodinary experiences are recession-proof" from @armano #womma in #womma

Great info from NYT about traditional print ads fueling WOM. NYT itself and content as conversation starter. #womma in #womma

Communispace: a private community leads to greater intimacy and trust. They use member generated content in marketing materials #womma in #womma

#womma Living Ethics Project discussion: Is it ethical to pay someone to talk about you online (good, bad or indifferent)? in #womma

To me, WOM marketing is about creating an experience that people want to talk about. Payment decreases the value of that WOM. #womma in #womma

Industries that get the least wom compared to how much they spend on advertising - automotive and financial services- Keller Fay #womma in #womma

Closing out the day with an advertising and wom session #womma in #womma

Back in NY after a great couple of days. Thanks to the #womma crew for everything. in #womma

Getting settled in for the day at the TJMaxx hq. #TJX in #tjx

In new economy all income segments are reconsidering their purchases. #tjx in #tjx

Historically, when there was a downturn in the economy, TJMaxx picks up new customers who end up staying when the economy turns around #tjx in #tjx

Talking about the importance of micro-merchandising, setting up stores that are highly relevant by region and demographic. #tjx in #tjx

I like when shopping counts as working :) #tjx in #tjx

Family, friends, holiday movies, turkey, moving to NY, vacation days, elfing people #TweetsGiving http://tinyurl.com/4thanks in #tweetsgiving