How Evian Rode The Valentine's Frenzy
The launch a heartwarming campaign, timing is essential.
Super Bowl Season is Also Hashtag Season! See Who's at the Top
This year, hashtag advertising on TV went up further as the Super Bowl draws much larger crowds.
How to Maximize Hashtags for TV Ads
Placing hashtags on television shows and ads has proven to be a smart marketing strategy. Here's how the successful ones did it.
How To Protect Your Twitter Reputation
On a free world like Twitter, it's very easy to be succeed and be the laughingstock on the same day. Here are tips on building and keeping a positive reputation.
Food And Hashtags: How The Fastfood Industry Markets On Twitter
How do some of the world's top food chains manage their hashtags?
#LiveYoungJanuary is an Interactive Push to Banish Turn-of-the-Year Blues
Evian empowers 2014 with a trending hashtag.
#McDStories & the Anatomy of a Failed Promoted Hashtag
A promoted hashtag will only be as effective as the team or individual preparing it. Here's where some of the top brands failed.
7 Social Media Trends to Watch For in 2014
The opening of 2014 should jumpstart your social media strategy. Here's where -- and how -- you can start.
Was Your Tweet A Success? Here?s How To Find Out
How do you know if your tweet was seen by many? How was it received? Here's how.
Twitter Marketing 101: How To Get Ahead Of Your Competitors
How to be above the rest on social media.
Social Media Branding, According To Hilton
Hilton Hotels understands how to maximize social media. Learn how the company does it.
What Is Your Social Media Personality? How Clients See You Online Matters
You can control how your followers perceive your brand on social media.
10 Ways To Convert Twitter Followers Into Buyers
There are techniques that will effectively convert followers into loyal buyers without being accused of being a hard sell.
Twitter and Your Holiday Shopping Habits: Study
Beyond 140 character tweets, the micro-blogging platform is also a choice shopping destination, says study.
How To Build Trust On Social Media
You can amass a horde of followers -- but do they really think what you say matters?
Confused About #Hashtags? Let?s Set Things Straight
Do you know what hashtags are and what they do? This is a good place to start.
5 Ways To Grab Your Market?s Attention On Twitter
Having followers is great, but how can you be sure you're attracting the right people?
JC Penney Lets Customers Say ?Hashtag? First to Avail of Discounts
Retailer seems confused over how hashtags really work.
The Anatomy Of An Embarrassing Hashtag Blunder
What leads to a hashtag mistake and how to spot the signs before it blows up.
#SharkWeek 2013 Presents #Sharkpocalypse
Hashtag once again proves how powerful it can be on social media.
How To Mine Valuable Customer Data On Social Media
See how analytics can help you better read your target market.
#KaplanExperience Hits 10k Mark, Proves Hashtag's Engagement Value
Kaplan's hashtag proves how positive marketing creates a positive brand and better engagement.
Promoting Hashtag-Driven Events: Three Key Strategies
Every event needs a good hashtag to generate support online.
How To Drive The Right Audience To Your Twitter Account
Are you attracting the right Twitter crowd?
5 Must-Haves for a Successful Business Twitter Account
What does it take for your business account to gain a solid following?