Individuals who are planning an event or campaign can rely on social media to bring in the needed participants and spread the information to other related groups and platforms.
There are effective tools and features available in some of the main social media networks that will increase awareness as well as market the occasion properly. You can rouse people?s excitement and get them involved from the start.
1. Create a Hashtag.
A
hashtag will effectively spread the word and let people know that you?re preparing for a big event. Start the hashtag weeks before and choose the right name that will keep target participants involved. Use a maximum of 2 to 3 words only for the title. Monitor the hashtag and keep the conversation within topic. Introduce news and photos to keep participants excited.
2. Share photos and videos.
Look for interesting
photos and videos that you took yourself or found on the internet then post it on your profile. These will make great topics for conversation and will be useful for promoting the event. Come up with an attractive poster then place it on your profile as well.
3. Look for key individuals.
There are a number of
special individuals only who can help spread the word about your campaign or event to a lot of individuals. These reputable online users are also followed by thousands of others who belong in the same demographic. Tag and mention these special individuals to be more visible to the target audience.
4. Get expert help.
You can also
interview some of the experts in the industry or speakers for the event to increase the buzz and bring in more participants. Write an article or blog about the interview and ask people to share online. The approach will also be helpful if you have a podcast.
5. Choose key platforms.
You don?t have to use every existing social media network to spread the information. Pick some of the top sites available such as Twitter, Facebook and YouTube. Upload the video on YouTube and provide links to the actual account or page. Post tweets and tag people on related photos. You can also create a registration page or event page on Facebook to determine how many are actually going.
6. Hire a marketer.
Some big companies will hire online marketers who will use a variety of
online techniques to target the most number of relevant people in social media networks. These individuals can also serve as moderators in hashtags and online chats. They can post updates and send emails to target individuals.
7. Assess the results.
There are many
tools in social media networks that let you monitor how many people are attending or confirmed their participation each day as well as the users who might have opted out. These gauging online tools will help you determine if the techniques you tried worked. You can adjust the approaches to better cater to the target audience and guarantee a successful event.
For example, if you have used the hashtag #Event2013 for your event, you can
track how well it was received online by seeing how times it had been used in a tweet and how many impressions it made. Specialized analytics tools can also help you find out who are using your hashtag the most and what other hashtags are being used with yours.
Finally, don't forget to
thank the people who participated after the event and join them next time to create a health working relationship for future campaigns.
