definition for: #c2c_live

C2C = Communicate to Connect ... and at C2C-LIVE events, we discover how to use values-based communication tools and strategies to exponentially increase our ROI in marketing and sales. To better connect with our audience of both existing and potential clients, our message must not be about us, but about what they value most. Our ability to Communicate to Connect translates directly into 1) increasing the Interest in us and our business, product or service, 2) expanding our Influence, 3) having a greater Impact on the lives of others, and 4) generating an Income as entrepreneurs, which is proportionate to the intensity of our passion, dedication and hard work.