| User | |
|---|---|
| leighhouse (99) May 21, 2008 |
Wrapping up #iCitizen coverage here. Headed out into the world and unclogging your feeds. Great conference. Thanks to Resource and speakers. |
| leighhouse (99) May 21, 2008 |
Dr Bob: Every media writer has a cheat sheet of bloggers they use to inform coverage. Creates echoing effect. How do all connect? #iCitizen |
| leighhouse (99) May 21, 2008 |
Dr Bob: Social media is silver bullet. Something in all the metrics talk made me miss what we're shooting... #iCitizen |
| leighhouse (99) May 21, 2008 |
Paul: Challenge is metrics to analytics to consulting. Translate it to something stakeholders would care about. Relevance. #iCitizen |
| leighhouse (99) May 21, 2008 |
Surprised to hear from retailers that there are people who should want online metrics, but don't. Isn't retail addicted to #s #iCitizen |
| leighhouse (99) May 21, 2008 |
Paul: I've seen metrics so abused by marketers; I think we do ourselves a huge disservice #iCitizen |
| afhill (5) May 21, 2008 |
Spent too long doing usability testing not to want to ask clients about satisfaction. Metrics aren't just numbers #icitizen |
| leighhouse (99) May 21, 2008 |
One more #iCitizen panel: Dr. Robert Leone, Texas Christian University; Pete Blackshaw, Nielsen Online; Steve Kahn, DSW; Paul Horstmeier, HP |
| leighhouse (99) May 21, 2008 |
Avinash: Personalization is identifying insights and neds around microsegments #iCitizen |
| brentter (2) May 21, 2008 |
http://icitizen.resource.com/blog/ #icitizen hopefully today's speakers will get put on the site like yesterdays... :) |
| leighhouse (99) May 21, 2008 |
Avinash: All the tools I showed you today are free. The insignts have to come from you. #iCitizen |
| leighhouse (99) May 21, 2008 |
Avinash: Most decisions made by Hippos – highest paid person's opinion. Furthest removed from customer #iCitizen |
| leighhouse (99) May 21, 2008 |
Avinash: Ex: pharma site had 90% bounce rate. CTA was buy. Reason for visit was research. People couldn't find what they wanted #iCitizen |
| afhill (5) May 21, 2008 |
Metrics questions- were you able to complete your task? But if it takes three visits to convert, what task is for visit 1? #icitizen |
| leighhouse (99) May 21, 2008 |
Avinash: 3 fundemental Qs to uncover insights: Why are you here; where you able to complete task; if not, why not? #iCitizen |
| leighhouse (99) May 21, 2008 |
Avinash: Online buying isn't "one night stand" - takes 3, 4, more visits to make a purchase #iCitizen |
| leighhouse (99) May 21, 2008 |
Avinash: Google analytics uses indexes and visual intelligence ... clarity without "thinking" #iCitizen |
| leighhouse (99) May 21, 2008 |
Avinash calls online marketing faith-based behavior. Because we have all this date, but don’t understand the ‘whys’ #iCitizen |
| leighhouse (99) May 21, 2008 |
Next Avinash Kaushik, Analytics Evangelist, Google, talking: "Microconversions": valuable on-site behavior unrelated to purchase #iCitizen |
| leighhouse (99) May 21, 2008 |
Riccardo: Top of mind mobile opportunities for Wal-Mart: acess to reviews; price / stock checks; virtual waller #iCitizen |
| leighhouse (99) May 21, 2008 |
Listening to Riccardo reminds me to get back to argument - for retailers, tech doesn't have to be 4 everyone, it's personal exp #iCitizen |
| leighhouse (99) May 21, 2008 |
John: Today our customers exchange 150 billion messages a year. People tried it and we made it addictive. #iCitizen |
| leighhouse (99) May 21, 2008 |
John: If you were to put that through any market research industry, they would say that would never succeed. #iCitizen |
| leighhouse (99) May 21, 2008 |
John: Think about text messaging. You only have 160 characters. Have to triple tap to get a letter. And you have to pay for it. #iCitizen |
| leighhouse (99) May 21, 2008 |
Riccardo: People find what they need #iCitizen |
| leighhouse (99) May 21, 2008 |
Riccardo: Mobile initiative ran under radar until WSJ picked it up then a little top-down panic about what did we do? #iCitizen |
| leighhouse (99) May 21, 2008 |
Riccardo talking about Wal-Mart secret item holiday event. Tested before, on, after Black Friday. Clues via text. #iCitizen |
| leighhouse (99) May 21, 2008 |
Wal-Mart guy is unexpectedly chic. Great lime-rimmed glasses and matching polo. Stripey socks? Of course. #iCitizen |
| leighhouse (99) May 21, 2008 |
Oh, John launched cellfire. Waiting for that channel to get big. But, might not work wth expectations retail has for coupons #iCitizen |
| leighhouse (99) May 21, 2008 |
Cool Deb Schultz just showed up with a powerstrip and a laptop. Love the community power share #iCitizen |
| brentter (2) May 21, 2008 |
http://snurl.com/29xg2 #icitizen |
| leighhouse (99) May 21, 2008 |
Bill: Bigger issue than people who don't have access is people who choose not to access. Think of it as a big arcade. Need trust. #iCitizen |
| leighhouse (99) May 21, 2008 |
Bill: OpenID also insures you're not a machine / spam, creates acess #iCitizen |
| leighhouse (99) May 21, 2008 |
Bill: OpenID is a movement that comes out of the idea that there's far too much pain around user name / password pairs. #iCitizen |
| leighhouse (99) May 21, 2008 |
Kelly: Important to understand your purchase process and how much engagement / consideration / relationship it will support #iCitizen |
| leighhouse (99) May 21, 2008 |
Aside: Can I say how impressed I am by how many women are speaking at #iCitizen Largely due to Resource's leaders, but clients, too... |
| leighhouse (99) May 21, 2008 |
Doc joined by Rooley Eliezerov, Gigya; Bill Washburn, Open ID; Kelly O'Neill, ATG for personal and portable panel #iCitizen |
| leighhouse (99) May 21, 2008 |
Kind of scares me that I can't get on board with this. Newest ideas coming from oldest guy in room. 30-somethings snarking. #iCitizen |
| leighhouse (99) May 21, 2008 |
Bigger than that Doc's approach seems so high engagement and ltd audience ... but says something will come along to make it simple #iCitizen |
| leighhouse (99) May 21, 2008 |
In simplest form, Doc's ideas seem like convenience of Canada's Airmiles. www.airmiles.ca - all data in one palce for one reward #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc's VRM sounds way hard. I don't want to manage rel with Target or write RFP for a blender. I don't have an acquisition dept. #iCitizen |
| leighhouse (99) May 21, 2008 |
#iCitizen blogger Karen just posted the iCitizen Day 2 video. http://vimeo.com/1045328 |
| afhill (5) May 21, 2008 |
How does relbutton relate to microformats? #icitizen |
| leighhouse (99) May 21, 2008 |
Doc: In identity world, cards /prices/ rels not issued to you. You issue your own card / intention / "RFP" http://snurl.com/29x75 #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc: Not necessarily social b/c social makes assumption we have power in numbers. We have power as individuals, not from vendors. #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc unfinished biz of Cluetrain is Vendor Relationship Mgt - control by customers who are in free markets & engageing with vendors #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc must be part of RenGen. So far referenced Rousseau, Whitman, Marx ... waiting for the test at this point #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc pokes at big box for saying they "own the customer." Another term for owning humans? Slavery. Too busy talking to ourselves. #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc's point seems to be: smartest people about the right experience are your customers, not your employees or competitiros. #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc: Want to express logical and personal preferences, like no ads when calling tech support or will pay for faster service #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc-What could car rental do if it knew customer intention. If it stopped "trap and hold" tactics like "car you want or similar" #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc: Attention economy until point of decision then intention economy. Using car rental as ex. of industry without intention. #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc: Attention economy has involved to intention economy on the live Web ... what you get when a customers mind is made up. #iCitizen |
| afhill (5) May 21, 2008 |
Blogosphere is live web v static web from standard websites - but still may have dynamic content? #icitizen |
| afhill (5) May 21, 2008 |
Doc searls acknowledging open source as relevant to more than just geeks #icitizen |
| leighhouse (99) May 21, 2008 |
Doc: Keydriver of open source, not just anyone can create and use, but anyone can IMPROVE IT. #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc talks about approach - "we list all the things we think are true that no one's talking about" So us. #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc calls Web "the Net." Love the anachronisms when digital adopters talk 'what's coming' #iCitizen |
| leighhouse (99) May 21, 2008 |
Doc Searls of Cluetrain Manifesto headed to the stage #iCitizen |
| leighhouse (99) May 21, 2008 |
Running a "homemade" video of a lost soul wandering around #iCitizen Calling his little bro for translation. Hope they post on youtube! |
| leighhouse (99) May 21, 2008 |
Ok, queue is empty. Onto live twittering on the last day of #iCitizen Back to regular volume this afternoon! |
| leighhouse (99) May 21, 2008 |
Holy bass at #iCitizen These marketing videos are rocking the house. @griner says “Bass is kickin like my 69 Impala” |
| leighhouse (99) May 21, 2008 |
Tom: Ah ha moment is when you realize how many projects are stuck in the pipeline w/ no R&D budget to solve #iCitizen |
| leighhouse (99) May 21, 2008 |
Tom: Humana currently has a challenge out to identify ways to improve healthcare in the U.S. 2000 solvers responding…#iCitizen |
| leighhouse (99) May 21, 2008 |
Tom: Other end of spectrum, statistical methods for software something-something. #iCitizen |
| leighhouse (99) May 21, 2008 |
Tom: Generation coming up now is going to find a way to make a living on their own terms, using the Web #iCitizen |
| leighhouse (99) May 21, 2008 |
Tom: Natural problem solvers want to create solutions. Open innovation. Awarding winning solutions. (Asari X, DARP) #iCitizen |
| leighhouse (99) May 21, 2008 |
Last speaker today Tom Venable, from iTalk – reaching out to creative minds to fast-track R&D and product development #iCitizen |
| leighhouse (99) May 21, 2008 |
Manish: Lifestyle shopping is much more discovery and emotionally oriented. Comparing handbags is much different than cameras. #iCitizen |
| leighhouse (99) May 21, 2008 |
Manish: Sweepstakes / campaigns incent specific behaviors vs. ongoing rewards that can become negative to site #iCitizen |
| leighhouse (99) May 21, 2008 |
Adam: Reward not just quantity but content. Elevate / spotlight their voice. #iCitizen |
| leighhouse (99) May 21, 2008 |
Going to catch you up on the tweets lost to yesterdays Twitter outage #iCitizen |
| leighhouse (99) May 20, 2008 |
Interesting Andy Beal post apropos of #iCitizen How many friends do you have... http://snurl.com/29tie |
| leighhouse (99) May 20, 2008 |
Adam: Adoption has really been fast paced. Only a few years ago, I’d be in a meeting and first Q was: what is a blog?? #iCitizen |
| leighhouse (99) May 20, 2008 |
Tom: Lemonade users are highly sophisticated. Using stands as side business. Have high expectation, low patience. #iCitizen |
| leighhouse (99) May 20, 2008 |
On stage Sam Decker, Bazaarvoice; Tom Zawacki, Lemonade; Manish Chandra, Kaboodle; Adam Weinroth #iCitizen |
| leighhouse (99) May 20, 2008 |
Panel about ‘what customers can do’ hosted by @threegirls #iCitizen |
| leighhouse (99) May 20, 2008 |
Steve - all of our data about real advocacy today is face-to-face conversations, not online #iCitizen |
| leighhouse (99) May 20, 2008 |
Steve: If it isn't a disruptive message attached to the foundation of the brand, it's just more elves... #iCitizen |
| leighhouse (99) May 20, 2008 |
Steve: Whole industry is built backwords. Lots of people want to build you a viral video, throw them out of your office #iCitizen |
| leighhouse (99) May 20, 2008 |
Steve: Buzz marketing is danger zone. Office Max made 100 million elves, but same store sales dropped 7% #iCitizen |
| leighhouse (99) May 20, 2008 |
Duncan: Every day every hipster has to get out of bed & decide what faded retro t-shirt to wear and most of the time no one cares. #iCitizen |
| leighhouse (99) May 20, 2008 |
Marsha: Hard for you to hear, but not everyone is on the internet #iCitizen |
| leighhouse (99) May 20, 2008 |
Marsha: For the people who read my books, i'm a gateway drug to the internet #iCitizen |
| leighhouse (99) May 20, 2008 |
Marsha: I would never work for eBay because someone would tell me what i could say. It's about integrity. #iCitizen |
| leighhouse (99) May 20, 2008 |
Salads with flowers and Marsha Collier talking eBay... #iCitizen lunch |
| leighhouse (99) May 20, 2008 |
Marsha: I'm an iCitizen and i'm not in my 20s. In fact i have a daughter in her 20s. #iCitizen |
| leighhouse (99) May 20, 2008 |
Thinking about Adam comment - to make execs comfortable, originally used existing spokespeople online. Wonder if that worked... #iCitizen |
| leighhouse (99) May 20, 2008 |
Adam: To get execs blogging, have special topics for 2 weeks ... then next conversation starts. Limited engagement, great stories #iCitizen |
| leighhouse (99) May 20, 2008 |
Q from audience: How are you mobilizing your staff. Adam: Step 1, get legal to sign off #iCitizen |
| leighhouse (99) May 20, 2008 |
Jan: There is going to be negative talk about your brand. It's what you do about it. Own up to it. Address it. #iCitizen |
| leighhouse (99) May 20, 2008 |
Stan: When you have a brand that has a POV, you have to build in that there's a counter POV. And build a conversation around that. #iCitizen |
| leighhouse (99) May 20, 2008 |
Jan / Scotts: Always been a conversation in our industry. Storytelling from individ to individ. Neighbors, clubs, hardware store. #iCitizen |
| leighhouse (99) May 20, 2008 |
Stan: When we talk open it's a mindset, but marketers want the 10 steps to do it. Really need to create mindset, not follow recipe #iCitizen |
| leighhouse (99) May 20, 2008 |
Community panel starting featuring Adam Brown (digital) from Coke, Jan Valentic (mktg) from Scotts and Stan Joosten (exp), P&G #iCitizen |
| leighhouse (99) May 20, 2008 |
Friend Marti teaching social tools in the social media cafe http://snurl.com/29rv9 #iCitizen |
| leighhouse (99) May 20, 2008 |
Couple cool things from over the break. Jim Oswald visualizing the live conversation http://snurl.com/29rv1 #iCitizen |
| ikeif (1) May 20, 2008 |
#iCitizen - only one person shows up in hashtags... |
| leighhouse (99) May 20, 2008 |
@hdavis I think that's the argument for branded space, simple brands, cliear stories... how do you engage employees in shared exp? #iCitizen |
| leighhouse (99) May 20, 2008 |
Jeff Jarvis, you're a powerhouse, but, really, the world needs some new examples already! #iCitizen |
| leighhouse (99) May 20, 2008 |
Retweeting @hdavis Are you in the campaign or commitment business? Are you willing to commit to customers for life? #iCitizen |
| leighhouse (99) May 20, 2008 |
Jaffe: Biggest risk we can take today is spending $4 million on a campaign no one notices #iCitizen |
| leighhouse (99) May 20, 2008 |
Jaffe as if speaking to most agencies I've worked at: Don't cheat in social media, you'll be found out. #iCitizen |
| leighhouse (99) May 20, 2008 |
Looks like hash tags didn't pick up this morning. If you're following iCitizen and want earlier story, hit twitter.com/leighhouse #iCitizen |
| leighhouse (99) May 20, 2008 |
Jaffe: "A lot of change in corporations is rogue today." Makes me think of Blue Shirt Nation's first server hidden under a desk. #iCitizen |
| leighhouse (99) May 20, 2008 |
Jaffe's called out Kodak's "winds of change" as listening and responding relevantly to what iCitizens say http://snurl.com/29rgr #iCitizen |
| leighhouse (99) May 20, 2008 |
Jaffe re TMobile Sucks - Conversations is between 2 or more sides. W/o debate, intensity, it's just choir preaching to each other. #iCitizen |