Brands

Fans lined up in droves to be among the first to buy the next wave of Star Wars memorabilia.

Spotify in the unenviable position of having to defend subtle color change, a different shade of green, to their loyal users. Takes a beating on social media.

After the announcement of #Windows10 a little while back, many technology fans across social media were pretty excited. However, after a public conference that Microsoft held yesterday, that hype was mixed up.

Justin Bieber is known for his controversial antics. Fans see this in his #MyCalvins advertisement for Calvin Klein which riles up his fans for his career.

The increasingly common #WindowsPhone continues to have random trending periods across social media as the devices continue to grow in popularity.

The long-awaited release of the #Halo Master Chief Collection is finally here. While fans have mixed feelings, they are glad a new era of #Halo has arrived.

At the latest #MarvelEvent which was titled "Phase 3", Marvel unleashes loads of new, exciting plans for the near future.

What makes the iPhone such a popular trend within social media? A brief look at why that won't change anytime soon.

#AppleLive sparks a trending topic on everything ranging from the new products they released to the fashion of the speakers.

Taylor Swift uses the firepower of social media to bring her latest single (and album) to the world.

Social media celebrates the evolution of beauty with #NationalLipstickDay.

How your Twitter bio looks is just as important as your posts and update schedules. Here's how to make a very good first impression.

Too many or too few tweets?

When are the best and worst times to post in different social media networks?

As if shopping via the Amazon online shopping platform wasn't convenient enough, the company collaborates with Twitter to make #AmazonCart the shopping destination on social media.

With 80% of users mentioning brands in Tweets, how does this affect consumer choices? Study shows us.

McDonald's moves to boost its sales by introducing a "new" Ronald McDonald and a dedicated hashtag.

How Burger King got itself to trend by bringing back it's most loved Internet character.

See how Evian rode on the Amazing Spider-Man 2.

Getting the relevant individuals to become part of the live event will determine the success of the entire campaign

Marketers and internet users today admit that hashtags are the new URL

In celebration of its 36th year in the ice cream business, Ben & Jerry's merges social media savvy and humor with <a href="http://hashtags.org/analytics/RejectedIceCream">#RejectedIceCream</a>.

FIFA 2014 organizers asked unofficial advertisers to stop free-riding on the event. Would they follow? Does ethics exist among marketers in social media?

When it comes to hashtags that trend, food manufacturer Tyson shows us how it's done.

How Chirpify marries hashtag use with business and marketing.