As 2014 draws closer, marketers are also looking for ways to build their campaign in line with the New Year. You can launch your own campaign on Twitter just in time for the New Year and draw more clients than before.
Here are some tips on how you can boost promotions and bring in more followers.
1. Christmas theme
Change your profile to match the holiday season. Change the background, profile pictures and caption. You are showing current and potential followers that you stay updated with the times and also have a number of offerings available for New Year. Look for New Year-themed designs to use on your Twitter account.
2. New Year tweets
Start sharing news, information and simple tweets about New Year. You can start sharing your New Year?s resolutions and invite people to post theirs. Also tweet and share unique information about New Year such as ongoing sales and bonuses in related businesses.
3. New Year hashtags
Create a few hashtags or join existing ones that focus on the New Year. You can also check companies if there are running campaigns where you can win prizes and other special offers. The hashtag can talk about limited edition items you might offer in your store. You can also talk about what people are planning to purchase for the holidays.
4. Share photos
Share different photos showing how people are celebrating the holidays and New Year. You can take photos of your dinner as well as new available items in your business. Also show photos of people enjoying your products or winning prizes by joining recent social media contests and events.
5. New Year contest
Host a social media contest online. Think of creative ways then draw winners via raffle or by starting a hashtag campaign. You can pick a winner every day until New Year?s Eve. Also have people share photos of their prizes and other unique material like videos and memes.
6. Customer support
Even though it?s New Year or a holiday, you can stay available for loyal customers by preparing a customer support system where they can ask questions and forward other concerns any time of the day. Respond within a reasonable period of time. People should be able to connect to you using their mobile devices conveniently.
7. Paid advertisements
You can also pay for advertisements on Twitter to stay visible during the New Year. You can pay for these and forward limited edition packages as well as spread your brand and personality to others on the platform within a short amount of time.
8. Proper timing
Be aware of existing hashtags, campaigns and other strategies that the competition might be using for the New Year. Team up with other related advertisers to engage with customers effectively. Plan days ahead and observe the best times to post tweets and launch events and hashtags.
You can also gauge previous campaigns and improve your methods to ensure that 2014 will be a better year for social media advertising.
