Marketing

You don't need a marketing budget to promote your business on Twitter. You can add dozens of new customers in just a matter of days without having to spend so much on advertising, of course, through the right approaches.

Piggybacking on a hashtag is a marketing ploy that is looked down upon by many. Here's why.

Twitter has partnered with one of Asia's largest digital agencies to boost advertising in 5 Southeast Asian countries.

With millions of users posting on Twitter every day, it can be helpful to know the most prolific ones that will help establish your company for the long term.

<a href="/analytics/CyberMonday">#CyberMonday</a> may just be the Monday that comes after <a href="/analytics/BlackFriday">#BlackFriday</a> but it is also one of the most celebrated shopping events in the US and some parts of the world.

Families with Thanksgiving Day dinner dilemmas can look to Wegmans on Twitter via #Turkey911 for advice on all things turkey for the holiday.

A Twitter-commissioned study shows that promoted tweets are, indeed, effective in boosting sales.

Any online campaign requires certain basic elements to succeed. This infographic gives us the lowdown.

Hashtags are powerful and effective -- if you know how to use them. Here are the top things you should NEVER do if you want to be taken seriously online.

Live tweeting is not all about churning out posts blow-by-blow. It's about rich content, user engagement and timeliness. Here are the seven golden rules.

Local marketing efforts are generally similar everywhere, but there will always be something that will set a group of strategies apart because certain groups prefer certain things done a certain way.

Having a large number of Twitter followers means you get your message out to more people, who will likely retweet to more if they like what you say. Here's how to boost your numbers.

On Twitter, it's not enough that you have thousands of followers. You have to nurture your online relationships to maximize the experience and, if you're a company, boost brand recall and sales.

For your business to have a successful online presence, you need to invest in building a good reputation and establishing credibility.

A recent infographic shows that Christmas shoppers in the US consult <a href="/analytics/twitter">#Twitter</a> before they buy anything. Read on to find out how to maximize your online presence this season.

Your business will definitely benefit from Twitter's vast reach and resources by setting a dedicated corporate and support account. Here's how you can start one.

Not all hashtags make it to the trending list. Here's are the reasons why some hashtags don't make the roster and why some fail entirely.

Promoted Trends and Promoted Tweets allow marketers to build a more solid brand strategy that reaches the most number of target audiences.

Food Network UK promotes the new Andy Bates TV series with a Twitter promo for lovers of street food in the US.

You can hold a <a href="/analytics/contest">#contest</a> on Twitter, but there are rules you need to follow.

Kellogg's UK launches new Special K product with a pop-up store and Twitter currency.

New VenueSeen capability allows brands to gain better client exposure on Instagram.

Indian author Chetan Bhagat promoted his latest book with the hashtag #18ThingsIWant -- and trended.

With companies and brands trying to expand their client networks via social media, the methods of responding to customer queries and complaints have also gone beyond pen and paper.

A photo truly carries a thousand words; and in the case of the social media network user, worth more likes than text.