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Benson Brand Strategy is proud to introduce its new book Fifty-Seven Brand Haikus.
Each of the fifty-seven haikus is elegantly succinct—approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.