definition for: #BrandYoda

Joseph Benson is a brand strategist with over thirty years of experience. He defines and expresses the brand strategies for financial services, educational institutions, non-profits, healthcare, high technology, entertainment, and retail clients. Clients choose him when they are seeking to solve their most complex brand challenges such as preparing for an IPO, acquiring competitors, entering new categories, or building a brand portfolio. The brands Joseph defines strengthen his clients’ businesses and drive their marketing and messaging strategies. Joseph also trained as a filmmaker. His films have appeared in over a dozen festivals and have been licensed to HBO. He was nominated for an Academy Award in 1982.