definition for: #CanTheDog

Refers to the barking dog TripAdvisor TV commercials now running as of this writing; Aug 2015. Widespread negative opinion related to the barking dog has led to worldwide posts describing people's "hatred", "annoyance" and "disgust" for TripAdvisor's advert with their desire to stop running the TV commercial. Many don't even understand the bark is supposedly mimicking the word "book." Further, people report "muting" or "changing channels" when the ad runs and also missing the advertiser's name (TripAdvisor). One can therefore conclude the ad is missing it's mark. #CanTheDog, in other words, is a campaign meaning stop running the TV advert containing the TripAdvisor barking dog. Producing agency: Johannes Leonardo for TripAdvisor