definition for: #WOWiam

Wrinkly Old Women I Am

Is the world really refusing to celebrate women past the age of 45? The aging code is being redefined at WrinklyOldWomen (WOW). Our ethos is attitude not age!. We're 60+, covered in laughter lines as opposed to wrinkles and form part of a global network offering access to a database of WrinklyOldWomen (WOW). There are still so many outdated and preconceived beliefs about the 'older generation' who are being misrepresented. Especially women over 60+. People worldwide are living longer. A longer life brings with it opportunities, and that's something worth celebrating for everyone! Yet whilst the concept of aging has changed, it's not reflected in what we see, hear and purchase, from products to services to advertising as well as marketing, branding and what is portrayed in mainstream news media. WrinklyOldWomen (WOW) born between 1946 - 1964, are the richest consumer demographic. We work. We eat and drink. We drive. We shop. We travel. We buy music. We watch sport. We attend festivals and concerts. We have fun and We spend!. So why are we being ignored? Currently, 85 per cent of ads aimed at older people rely on stereotypes. At WrinklyOldWomen (WOW), we are representative of what 'old age' looks like, and encourage the status quo to feature more women age 60+ that look like us: diverse, modern, bold, stylish and sexy. We are cultural trendsetters and our beauty is reflected in the values we share.