definition for: #WeAreWOWed

International partners featuring Wrinkly Old Women in their campaigns, marketing, advertising, brands, news media, tehcnology, entertainment, etc etc

WrinklyOldWomen (WOW) born between 1946 - 1964, are the richest consumer demographic. We work. We eat and drink. We drive. We shop. We travel. We buy music. We watch sport. We attend festivals and concerts. We have fun and We spend!. So why are we being ignored? Currently, 85 per cent of ads aimed at older people rely on stereotypes. At WrinklyOldWomen (WOW), we are representative of what 'old age' looks like, and encourage the status quo to feature more women age 60+ that look like us: diverse, modern, bold, stylish and sexy. We are cultural trendsetters and our beauty is reflected in the values we share.