definition for: #hardyshero

A Hardys Hero is one who ASPIRES higher and is determined to rise further. They are those people who inspire others, by the choices they make and the steps they take to achieve their highest aspirations. The concept of the Hardys Hero has been articulated in a Hardys wine promotion exclusively in Sydney Airport and HEINEMANN Tax and Duty-Free. The emotive behind the hashtag is to encourage folk to awaken their inner Hardys Hero, celebrate 163 years and six generations of dedication, and DRINK BETTER. The campaign curators are the Hardys Hero accounts on Twitter, Instagram and Facebook.