definition for: #iamwow

I am wrinkly old women

Wrinkly Old Women (WOW)-Age 60+ redefining the aging code. Our ethos is Attitude not Age! Embracing our flaws. Loving ourselves unapologetically. We are encouraging more brands, advertising & media practitioners, products, services etc., to feature women age 60+ that look like us : diverse, modern, bold, stylish. We're cultural trendsetters and our beauty is reflected in the compassion, love and values we share. It’s time to collaborate with our global sisterhood. Its time to be WOWed!. There are still so many outdated and preconceived beliefs about the 'older generation' who are being misrepresented. Especially women over 60+. People worldwide are living longer. A longer life brings with it opportunities, and that's something worth celebrating for everyone! Yet whilst the concept of aging has changed, it's not reflected in what we see, hear and purchase, from products to services to advertising as well as marketing, branding and what is portrayed in mainstream news media.