definition for: #NBCFail

The #NBCFail hashtag was first used by occasional Twitter user Steven Marx to criticize NBC?s coverage of the 2012 Olympics. This led to online hysteria that catapulted the usage count from 212 to over 20,000 in a span of three days. This is not the first time the hashtag was used in micro-blogging history, but Marx?s comment sparked the wave for the year.