definition for: #nbs2012

SEMINAR. Only held once per year, this three-day summit has been developed especially for design, advertising, interactive, and public relations firms, and it is crafted to cover everything about new business development (see the complete agenda on page five). Anyone who deals with positioning, marketing, and selling is a perfect candidate for this seminar. It is our largest and most popular seminar by far, and this year we are celebrating our 10th anniversary! The sessions are a mix of presentation, hands-on exploration, exercises, & roundtables. You?ll learn how your firm should be positioned, what your role should be, how to perform that role flawlessly, how to adjust for your own strengths/weaknesses as you deal with prospects, and how to make the most of the marketing assets at your disposal. Most importantly, you?ll learn how to develop a thought leadership position that draws prospective clients to you. Especially popular is our expanded section on thought leadership, as well as all new roundtable options, including a hands-on opportunity to craft your positioning and positioning statement, or an in depth look at your website (bring a companion and attend both). In addition, there will be networking opportunities on Wednesday evening (sponsored by our friend Emma, the email marketing folks at myemma.com), where you?ll be able to connect with fellow attendees while continuing the day?s discussions. This seminar will include everything from knowing how to identify prospects, how to nurture them to the client stage without weakening your firm?s position, how to deal with objections, and one hundred other things that will enhance your success in new business. Essentially, it?s a complete look at this function in your marketing services firm. Note that the cost for the first attendee is $2,000, but for an extra $1,000 you can bring as many additional attendees from the same firm as you like. See the registration form on page 7.