definition for: #neurodigitalera

Neuromarketing ? a discipline developed by psychologists at Harvard University in the 90?s - can help you attract and increase the impact of your marketing and sales efforts by understanding the functioning of the brain. "Neuromarketing and the Digital Era" created by an organisation called "About my Brain", aims to provide you with the knowledge emerging from the field of neuroscience on how consumers buy and how their purchase decisions can be influenced. It also runs through the latest trends in the digital space and how you can maximise your web efforts by focusing on high impact strategies.