definition for: #peerindex

The London-based company providing social media analytics based on footprints from use of major social media services (Twitter, LinkedIn, Facebook and Quora). It was founded in 2009 by Azeem Azhar, a former journalist and Reuters executive, Ditlev Schwanenfl?gel, a former McKinsey consultant and Bill Emmott (the former Editor-in-chief of The Economist) backed by a number of Internet investors.