definition for: #rcp2012

SEMINAR. Only held once per year, this revamped one-day seminar has been developed especially for design, advertising, interactive, and public relations firms, and it is crafted to cover everything about resourcing the creative process (see the complete agenda on page five). This seminar is ideal for principals responsible for setting up the system, or anyone directly responsible for resourcing (traffic, production management, pricing, or even some account service roles if they are combined with this function). The sessions are a mix of presentation, hands-on exploration, exercises, and roundtables. We are including extra attention to digital this year. Resourcing, our name for the nerve center of the firm, includes estimating/pricing, traffic, production management, quality control, yield management, profitability, resource allocation, deadline management, etc. This course, unlike any other available, will look at workflow, roles, procedures, software, staffing, and systems. The foundation is built on the ReCourses Functional Model (RFM) and our system for a Profit Based Management Environment (PBME). Research underpinning the RFM began in 1998 and continues today. So far we have spent $300,000+ on the research, including 14,000+ direct interviews! While resourcing isn?t taught in preparation for a career in the creative services field, it?s a critical foundation for doing work that is effective and profitable, and this seminar is meant to bridge that gap. Note that the cost for the first attendee is $695, but that all additional attendees from the same firm are 50% off. See the registration form on page seven.