definition for: #wowlol

Wrinkly Old Women (WOW)-Age 60+ redefining the aging code. Our ethos is Attitude not Age! Embracing our flaws. Loving ourselves unapologetically. We are encouraging more brands, advertising & media practitioners, products, services etc., to feature women age 60+ that look like us : diverse, modern, bold, stylish. We're cultural trendsetters and our beauty is reflected in the compassion, love and values we share. It’s time to collaborate with our global sisterhood. Its time to be WOWed!.