If you intend to improve in your social media strategy and drive more customers, you have to identify relevant data. The information you keep can be used to measure market response to certain approaches. You can further hone your methods to suit the target audience. Here are the best ways to gain more followers and stay visible to relevant users.
1. Proper timing
Since millions of tweets are generated each day, you have slim chance of staying visible to the target market. You can improve your social media strategy by knowing the best time to post updates. You can check the times when important users log on to social media platforms and check other accounts to follow. You have to send them messages as well as update good content during these times. The peak exposure times will guarantee that more people will be able to view your posts.
2. Frequency of posts
When using different social media networks, you have to identify the best times to post as well as how many posts are acceptable per day. Other users do not appreciate getting posts from the same account too many times in a few hours, especially if the content is unimportant or similar to previous ones. Some social media networks like Facebook allow you to post around one to three times each day without the risk of losing followers. On Twitter, you can post five to ten times each day to maintain the interest of followers.
3. Know the CTR
CTR stands for Click-through-Rate in which people click on links that appear in posts. Your goal is to increase your CTR and usher more people to your blog or website. You can shorten links using special apps and include these in your posts. According to research, posts and tweets are more likely to be responded to by users when these include links.
4. Measure ROI on strategies
Measure various figures and rates that will ensure that your strategies will result to actual sales and returns. Identify the best users who can bring in more followers and convert these into loyal followers. The conversion rates should continue to increase over time. Identify important leads then measure the conversion rates of each to determine if these are worth using in future campaigns. You can save more money, time and effort by investing only in leads that will yield the best results and give you long term gains.
5. Create hype
Think of a catchy and specific campaign name that will easily describe your goals and what people should expect upon participating. Also determine the right mediums and platforms to use for the campaign. Set the date and time then make announcements weeks before. Create hype by starting contests, posting photos and short videos as well as giving out rewards and incentives to loyal followers.
These social media methods will bring in more loyal customers and bigger sales. Future campaigns will get better if you evaluate past approaches and list the things to maintain and remove.
