There are thousands of companies and marketers on Twitter, which is why you have to improve in the way you approach target customers.
The goal is to stand out from the rest of the competition and offer a variety of options and activities to social media users. Establish yourself as an expert in the industry who cares about the needs and demands of individuals instead of looking like an ordinary business or salesman.
Think of creative ideas to catch their attention and lead them to follow you nonstop.
1. Post photos
Providing media content or graphics like a photo or video together with your tweets will attract more potential clients. Social media users, particularly on Twitter, are more inclined to engage with businesses when there are images attached to tweets. These make the posts more interesting. Take original photos and share images of the brand in casual settings so you can easily relate your products with the average customer?s daily routine.2. Start a hashtag
Hashtags are one of the most powerful social media tools today. These allow you to categorically arrange topics so you can find relevant customers easily. Tweet something related to your business or introduce a new product then share the hashtag. Think of a catchy and specific hashtag, no more than 2 to 3 words then use the proper capitalization, numbers and spacing to make these readable and easy to understand. Monitor the hashtag and manage the conversations so that people stay within topic. Ask questions and answer inquiries promptly. The US government promoted hashtag #GetCovered, in support of Obamacare, is an example of a successful campaign. In the course of one month, the hashtag was able to generate as many as 120,900 tweets and over 630 million impressions , even peaking at 28,600 tweets on October 2. Courtesy of Hashtags.org Analytics