The 2014 MTV Movie Awards was hosted by comedian Conan O?Brien who introduced the hashtag #MovieAwards.
Unlike previous hosting stints by other celebrities, what set the "Late Night" host apart was the use of a ?dick pic? in which Conan would flash a photo of himself with his shirt and tie on but with his pants off.
It would be flashed on the teleprompter to stun celebrities and musicians who took too long when giving speeches.
Channing Tatum was flashed the ?dick pic? after spending several minutes talking to the crowd and disregarding Conan's warnings. Others after Tatum immediately heeded the advice to avoid get embarrassed on television.
The snap of Conan's privates were, of course, censored, but obviously that doesn't stop the questions that follow. ?Watch the video below to see how Tatum reacted to the flash.
The hashtag #MovieAwards was trending well as fans talked about the supposedly explicit word and how it was allowed on television. MTV apparently allowed such use of the word. Tatum himself kept saying ?dick? throughout his speech and interviews.
Beyond event updates, parents also took to #MovieAwards hashtag to forward their concerns about their kids who were watching the show and having to ask what a ?dick pic? was and why Conan?s bottom-less photo was being shown on the teleprompter.
Many TV viewers expressed their sentiments that MTV might have become too edgy in recent years, which can be a cause for them to totally remove their children from the channel.
Of course, the hashtag #MovieAwards was also full of posts and pictures about the night?s performances and special mentions. It managed to generate 635,000 tweets and make an astounding 8.8 billion impressions.
Courtesy of Hashtags.org Analytics
Courtesy of Hashtags.org Analytics
Other related hashtags used included #VoteKatniss, #MTVMovieAwards and #MTV
Courtesy of Hashtags.org Analytics
Though the event, Conan presented 50 celebrity cameos, with himself as the 50th in the list. Conan further used Vine to introduce full movies in compact form, bringing out only the essentials in six-second clips.
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