Choosing a hashtag will be determined by several factors, depending on your specific goals and available resources. Begin by describing the industry you belong in.
Most companies today can benefit much from a hashtag campaign because of the volume of user engagement and amount of exposure it can potentially get. Once you?ve decided to start a hashtag, determine if there are existing hashtags about the topic. Some of the signs include:
- Existing hashtags with similar names or keywords
- Several feedback and start conversations about a given topic
- Too many general hashtags that talk about the same topic
- Do you intend to use it in other marketing channels?
- Do you plan to invest in promoted products?
- What types of media are you planning to use to spread brand awareness?
- The topic revolving around an important event or matter concerns many people around the world? In short, it is a generally relatable subject.
- You plan to invest in promoted products on a number of social media platforms.
- You value reach and amplification and understand how social media can help achieve your business goals.