Using social media is now one of the most powerful and effective tools that companies use to gain more customers and increase income.
It is important to also note whether you?re over-selling which can be detrimental to your purpose. You can lose potential customers if you sell too much too often.
1. You only sell
Some online advertisers and sellers make the mistake of being too monotonous and giving the impression that they are only after people?s money.
Provide a combination of content such as offering useful information related to your company or products instead of simply posting available items or offers. Many Twitter users unfollow accounts that seem like spam or pure advertising agencies. Give the impression that you have relevant and useful information to offer. Provide updates and talk about recent events and issues to keep people interested.
Include products and promos occasionally but create a personality that people can easily refer to and communicate with. Show the benefits and useful effects of the products to show that you care about the customer more than making fast cash. People easily get turned off by aggressive sellers. Give them choices and allow them to compare products. Also give them room and time to think about the offers.
2. You keep retweeting
You are over-selling on social media if you can no longer post original content that you?re forced to keep retweeting other people?s messages. Constant retweets can be annoying to most social media users especially if you do it several times each day. Do some research first then provide well-arranged and prepared tweets. Relate these with your industry or business offers to drive more customers.
Remember, your followers will appreciate more originality from you and will certainly be annoyed by someone who merely repeats what anybody else says.
3. Flooding
Avoid annoying potential customers by flooding their pages. 5 to 10 tweets a day is sufficient to send the message across. Make good use of the 140-character limit of each tweet. Save the posts for well-researched content. Do not post useless or unrelated materials with the sole intent of staying visible. It is equally important to note that Twitter is a micro-blogging platform. Very long conversations should be sent as direct messages. Huge content should be placed in blogs or articles.
4. Wrong grammar and spelling
Speak in clear and understandable language, using words that people will easily read. Many online users tend to get annoyed when you tweet using small and capital letters alternately or exchange letters and words to make it stand out more. Typing in all caps is similar to shouting online. Use correct grammar and use proper punctuation as necessary. Also arrange the sentence so that your thought stays clear and direct. Don?t sound too excited by using incorrectly spelled words. This usually happens when you tweet too often.
5. Seeming generic
Create an approachable and friendly personality online. Avoid using generic advertisements that make it seem as if a computer is running the account. Talk to online uses, respond and reply to questions, mention people and tag other users as necessary. Also follow those whom you think will be relevant and provide constant useful information to further your business objectives.
Show that you are also willing to learn online and wish to meet the needs of target customers. Over-selling can further be evaluated by using analytics tools. Check how each campaign worked out depending on the techniques and methods used on social media.
