Marketing

#TeamFollowBack helps Twitter users to gather more followers and meet new people. In the world of social media, this gives them a bigger voice.

How your Twitter bio looks is just as important as your posts and update schedules. Here's how to make a very good first impression.

Learn more about why your hashtags may not be working.

There are rules that will help you make a proper Promoted Trend for maximum exposure and generate new loyal customers.

While some Twitter users are very successful at making well-trending hashtags, this doesn't mean you cannot do the same for your own campaign. Here's how you can make it happen.

Too many or too few tweets?

Play your characters right and your followers could turn into your clients.

Getting the relevant individuals to become part of the live event will determine the success of the entire campaign

How much power can a hashtag wield, really?

When it comes to hashtags that trend, food manufacturer Tyson shows us how it's done.

Even the simplest hashtags can result to thousands of clicks in favor of your personal website. Here's how to do it right.

In this day and age of social media the business that does not ride on will be a business that is left behind.

Who are your biggest fans on Twitter? Here's how to find out.

According to industry sources, #Horror is the first movie to feature an actual hashtag.

The launch a heartwarming campaign, timing is essential.

And so it happens every year, during Valentine's.

In this era of paid hashtag promotions, it would simply be a waste of resources if you don't do it right the first time.

You have thousands of followers -- but are they really interested in what you're posting?

Placing hashtags on television shows and ads has proven to be a smart marketing strategy. Here's how the successful ones did it.

You keep tweeting, but nobody's following. Here are the reasons why.

How do some of the world's top food chains manage their hashtags?

To ensure the success of the event hashtag, here are some of the common approaches that expert marketers use to engage with users more.

The opening of 2014 should jumpstart your social media strategy. Here's where -- and how -- you can start.

Because it's the new year, it's time to hit that refresh button. Here's how to tie your campaign with the hype coming with the turn of the year.

Here are three important questions to ask before you go on your way to crafting that perfect trending hashtag.