Marketing

Hashtag campaigns are effective in boosting business volume -- if done right. Here's how to make sure nothing goes wrong.

Why are hashtags all over Twitter and why they are so important? Here's the lowdown on the hashed keywords you love and hate at the same time.

Online users can be located and reached by specific companies depending on the hashtags that they?re using. Here's how hashtag targeting works.

Here are 5 reasons why your tweet chat isn't getting enough participants.

Here are some reasons why it matters that you're on Twitter and how you can maximize your presence online.

You don't need a marketing budget to promote your business on Twitter. You can add dozens of new customers in just a matter of days without having to spend so much on advertising, of course, through the right approaches.

<a href="/analytics/CyberMonday">#CyberMonday</a> may just be the Monday that comes after <a href="/analytics/BlackFriday">#BlackFriday</a> but it is also one of the most celebrated shopping events in the US and some parts of the world.

A Twitter-commissioned study shows that promoted tweets are, indeed, effective in boosting sales.

Any online campaign requires certain basic elements to succeed. This infographic gives us the lowdown.

Hashtags are powerful and effective -- if you know how to use them. Here are the top things you should NEVER do if you want to be taken seriously online.

So a hashtag is trending worldwide; what does it mean? We discuss why a hashtag trends and what it means for you or your business.

Local marketing efforts are generally similar everywhere, but there will always be something that will set a group of strategies apart because certain groups prefer certain things done a certain way.

On Twitter, it's not enough that you have thousands of followers. You have to nurture your online relationships to maximize the experience and, if you're a company, boost brand recall and sales.

It's easy to make a <a href="/analytics">#hashtag</a> on Twitter, but it takes extra analysis to create a hashtag that will become a trending topic. Here are some tips to help get yours on the front page.

With just 140 characters to a tweet, selling without being a hard sell can be quite a challenge. Here's how to creatively display your offerings online.

For your business to have a successful online presence, you need to invest in building a good reputation and establishing credibility.

As more customers turn to Twitter to engage with brands, having a solid client service strategy online becomes necessary. Here's how to maximize your business' micro-blogging presence to make sure customers stay happy.

Your business will definitely benefit from Twitter's vast reach and resources by setting a dedicated corporate and support account. Here's how you can start one.

Not all hashtags make it to the trending list. Here's are the reasons why some hashtags don't make the roster and why some fail entirely.

There are several applications that can help you find out who <a href="http://www.hashtags.org/analytics/unfollow/">unfollowed</a> you on Twitter. Here are the top three.

More CEOs are realizing the value of a direct social media presence to establish credibility and reach out to more clients.

You can hold a <a href="/analytics/contest">#contest</a> on Twitter, but there are rules you need to follow.

Executives on Twitter abide by these 7 basic tenets for a successful micro-blogging presence.

You can build a stronger online presence for your brand with Promoted Tweets on Twitter.

With companies and brands trying to expand their client networks via social media, the methods of responding to customer queries and complaints have also gone beyond pen and paper.