Many chief executives are contemplating whether it?s truly effective and strategic for them to join Twitter to get closer to their target audience or if doing so actually exposes them more to risk.
Jeffrey Immelt (@JeffImmelt), CEO of General Electric Co., decided to become a part of Twitter in September 12 this year to create a most credible source of information about the company, alongside tweets about his personal preferences and comments on specific issues.
Heads of firms are realizing the benefits of providing a more authentic approach with the way they deal with customers, such as tweeting about their personal lives and activities.
The goal is to make the executives more approachable and give their respective brands a more personal touch to target clients.
According to Bill George (@Bill_George), former CEO of Medtronic Inc, any market needs CEOs that are real and authentic and Twitter offers a very fast, easy and convenient way to reach out to the most number of people at the quickest time.
More CEOs and officers are quickly resorting to Twitter to communicate with their clients and add some meaning to the brands they represent.
CEOs Get Direct and Personal On Twitter
Individual
$49.00/month$539.00 if pre-paid annually
Track 2 Hashtags
Compare 2 Hashtags
On Same Chart
2 Saved Views
1 Month Data Storage
Export Data
CSV,XML,JSON
Normal Support
Business
$99.00/month$1,089.00 if pre-paid annually
Track 8 Hashtags
Compare 4 Hashtags
On Same Chart
8 Saved Views
6 Month Data Storage
Export Data
CSV,XML,JSON
Premium Support
Enterprise
$189.00/month$2,079.00 if pre-paid annually
Track 20 Hashtags
Compare 6 Hashtags
On Same Chart
20 Saved Views
12 Month Data Storage
Export Data
CSV,XML,JSON
Premium Support
Agency
$349.00/month$3,839.00 if pre-paid annually
Track 40 Hashtags
Compare 10 Hashtags
On Same Chart
40 Saved Views
12 Month Data Storage
Export Data
CSV,XML,JSON
Premium Support