Favorites are described as indicators that a tweet is well-liked or popular among online users. A tweet can be identified as a Favorite by the small star icon available below the post.
Twitter users can mark a tweet as a Favorite to let the author know that someone likes it. These will serve as guides and can also spark the interest of other online users to start a conversation or comment on the tweet.
When a tweet is Favorited, it can serve as a guide on the type of tweets your followers like to read; if you're a business, the type of announcements and promos that the market wants out of you.
Twitter Gold Star: The Favorite Defined
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