Twitter introduces a new advertising feature called the ?Lead Generation Card," which allows advertisers to create their email advertising list on the social media platform.
People can easily share their emails with brands through tweets. The new card is the latest addition to the Twitter Cards series.
What It Is
The
Lead Generation Card is quite similar to having a landing page within a tweet. With the available feature, online users can easily find products and topics that interest them and then know more about these. The landing page will be streamlined to drive more social media users to particular companies that match their specific needs and interests.
The approach combines the efficiency and effectiveness of lead generation and social media, so businesses and marketers do not need to adjust their current lead generation techniques and processes. The lead information can immediately be forwarded to the CRM system or current marketing activities and software.
Twitter shares that the new feature looks very promising for marketers, letting first testers have the needed leads for their businesses at lower rates compared to existing approaches and technologies in current marketing schemes. The Twitter Cards are intended to improve the way Twitter users share and acquire information and interact with each other.
Currently, the Lead Generation Card can only be used by managed advertising users on Twitter. Small and medium businesses can expect to use it very soon with more developments.
How Does It Work?
The process involves a two-step process. First, the marketer or relevant client can expand a tweet from a business or company account to provide a signup opportunity for others on Twitter.
For example, the marketer includes the hashtag
#coffee to lure coffee shop customers to try the latest promo or product of a newly opened caf? in town. There is a customizable call to action already for the Twitter user who reads the shared tweet. Also, the information of the user is already filled in so a single click will instantly sign him up to know more about the specifics of the offer.
The second step involves forwarding the information of the user to the business or company. The signup is completed using only the user?s Twitter timeline in the same manner as a landing page. The registered user will then receive emails and updates regularly from the business to avail of products, promos and other privileges.
Marketers only need to come up with hashtags that will drive the right people to the company such as
#education to target students or teachers or
#dogs to invite pet owners.
Separately, you can also track how well clients are responsding to the hashtags by using analytics tools, which give you a better picture of the number of tweets the hashtag is generating, how far it is reaching and what people are saying about it exactly.
For example, the marketer includes the hashtag #coffee to lure coffee shop customers to try the latest promo or product of a newly opened caf? in town. There is a customizable call to action already for the Twitter user who reads the shared tweet. Also, the information of the user is already filled in so a single click will instantly sign him up to know more about the specifics of the offer.
The second step involves forwarding the information of the user to the business or company. The signup is completed using only the user?s Twitter timeline in the same manner as a landing page. The registered user will then receive emails and updates regularly from the business to avail of products, promos and other privileges.
Marketers only need to come up with hashtags that will drive the right people to the company such as #education to target students or teachers or #dogs to invite pet owners.
Separately, you can also track how well clients are responsding to the hashtags by using analytics tools, which give you a better picture of the number of tweets the hashtag is generating, how far it is reaching and what people are saying about it exactly.
