Similar to doing business in real time, it is vital to create a social media personality that will attract more followers and loyal customers.
People usually make conclusions about your online reputation based on the strategies and methods you use on your social media networks. And because social media activity is largely a think-before-you-click venue, you can decide how you intend to relate with the target audience and direct how they view you and your company.
Some marketers are revealed to be different in person compared to their social media presence. Learn how to come up with the right approach to prevent readers from clicking "unfollow" or "unfriend" and ensure long term success.
1. Know your brand first -- and very well
Determine the kind of product you intend to market as well as the trends in the current industry. Some businesses will require you to be aggressive while others prefer a calmer and more responsive approach.
Study the social media personalities of competitors and other marketers in the industry. Also observe how the target market responds to particular personalities. Depending on the time and opportunity, you will need certain traits to attract crowds online. Learning about the demographics more will also help create the right personality that suits and satisfies your audience.
For example, if you?re targeting mothers, you should take on the role of a concerned parent or working woman so people can easily relate with posts.
2. Identify the key traits and approaches
There are plenty of personalities to adopt when using social media. You can be compelling or authoritative, quick and smart, calm and responsive, funny, sarcastic, etc. According to a Nielsen study, more people gravitate toward online personalities that feature trustworthy content, even if you may be presenting in a less serious tone.
Showing vast knowledge on the subject will attract a larger audience, compared to interesting personalities that cannot provide good quality and fleeting content. Liquor company Jack Daniels has been very consistent with its tone when marketing to customers and giving useful information through hashtags like
#JackDaniels. Car company Audi has also been consistent in its casual yet professional tone, urging customers to stay tuned to new video ads uploaded in hashtags named after the company or new car model.
3. Observe market response
Try a few different personalities when communicating with the target market then determine how they respond. Proper timing is important to generate a positive response. Stay aware of current trends and events around the country and the world then learn how to sympathize and relate with clients? feelings.
Tweets and posts can be casual and funny at times, but be certain to include useful content or links for follow-through. When replying to queries, maintaining a serious yet approachable tone renders positive results to marketers. Use events and social media activities to express your personality more such as hosting games and contests online.
Companies like Ben & Jerry?s and JetBlue have used competitions on social media to show their creative and fun side to customers.
4. Humanize your account
Many social media users agree that they prefer to relate with brand accounts that seem to be managed by an actual human being, showing emotions and sharing casual information. People trust companies more when its social media personality is developed and humanized. Many companies have encouraged their CEOs and Presidents to create their own social media accounts to get closer to the target market and communicate directly with consumers with very good results.
Stay consistent in your social media presence and find others with similar characteristics for support. Remember, how you project your brand online will determine how the vast market responds to you. And in the age of social media, this matters most.
