More businesses and online marketers are resorting to social media to send fast and quick information that will truly be useful for their particular objectives and nature of business.
However, many also make the usual mistakes, causing others to think negatively about their business or start unfollowing them. It?s best to determine the common faults that make potential customers look the other way online, so you can immediately improve in your strategies.
1. Failing to focus on the customer
Many social media marketers tend to talk about their products and offer so many things that they fail to show how these will be beneficial to the customer. The focus should be on the customer and how the approaches will be helpful to their specific needs and the current times.
2. Lack of consistency
When you join social media, maintain your account by providing updates and posting regularly. Entrepreneurs should take care of the people following them online by sending regular information and also participating in a number of programs. People will lose interest in a stagnant account very quickly.
3. Not everything is free
Even though many features and tools available on social media are free, advertisers can improve their campaign by investing in social media ads and people who can efficiently run and manage their account. There are hired experts who can maintain an active social media account for your company. In the end, the investment will be worth the added income and customers.
4. Failing to create a personality
Many online marketers create social media accounts solely to make a quick sale. They might get the immediate rewards but customers may immediately send negative feedback. The idea is to foster solid long term relationships with target clients. These are the very people who can further improve the status and reputation of your company.
5. Using the latest
Many social media entrepreneurs think that all of the latest features and platforms are worth the time and effort. The general rule is to use a few of the biggest social media sites like Facebook and Twitter since these already have majority of the total social media using population. Use others depending on the type of business and your online objectives.
6. Random targeting
Create a specific demographic that will be the main target audience. Many marketers fail to focus on their target customers so they instead waste a lot of time and money on people who are not interested or will never avail of their products. It will be easier to advertise to individuals who actually know the industry and can relate with the offers instantly.
7. Talk about positive things
Social channels should be a means for you to engage with customers and build new relationships. It is ideal to let others know about your intentions and objectives, but avoid talking about very personal experiences that might put the business in a bad light. When getting negative feedback, address the problem privately through email or direct messages. The use of hashtags will also be ideal for this such as #livechat.
8. Confusing the market
When keeping 2 or more social media accounts, the profile and approach should be relatively similar. Do not create a completely distinct personality on different sites to attract different types of customers. The target market should generally be the same, regardless of the platform.
