Any online campaign requires certain basic elements to succeed.
Spreading information and boosting awareness are among the many advantages that social media networks like Twitter can provide. When planning a nonprofit advocacy campaign on the Internet, it?s recommended to have a checklist of all the things and activities that need to be prepared.
Before initiating, ensure that the initiative is based on a schedule of events. The campaign should be focused in a way that the message and words are clear and understandable to the target audience.
Provide a campaign button on your website's homepage; there should be a dedicated landing page for related information. People should also be able to sign up to get regular updates or at least have access to the latest news from the frontline.
If the online campaign is based on a hashtag, using an analytics tool or program will give you sufficient information on how the campaign is going at specific periods.
Quality content and a descriptive profile will help bring in the relevant people to follow you and help spread the information. Provide photos, videos and make hashtags that thoroughly discuss the subject to keep your target audience interested and always engaged.
For any advocacy, check out the infographic below by Visual.lyto make sure you don't miss any step.
