On February 18, 2013, Burger King was the victim of a social media hack that targeted its Twitter account.
The hack resulted to substituting the icon of Burger King?s Twitter feed into the signature golden arches of fast food rival McDonald?s plus the tweet, ?We just got sold to McDonald?s?.
Over 50 unauthorized tweets followed, with some involving drug and racial comments.
Burger King immediately recognized the problem and shut down the account. Afterwards, the company was able to reclaim the feed with the help of Twitter.
The social media team of BK actually did an impressive job by fixing the situation immediately in just a few hours.
Other online users thought that the situation was conducted by Burger King itself to gain some publicity. There were users prompting others to immediately follow the account.
Others suspected that the people behind McDonald?s were responsible, considering that the golden arches and company name were included in the posts. McDonald?s, however, was quick to empathize with Burger King and forwarded its sentiments through a tweet.
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