Online Marketing 101: Where (And How) To Start on Social Media

As an online marketer, you need to use the power of social media to get to your target audience quickly and get the results you need. Social media is used by big and small companies today to reach their target objectives and also establish strong relationships with customers. There are plenty of social media platforms to use depending on your approach. Here are some tips on how to start.

Facebook

Facebook is the top social media site in the world with over 1 billion users. Start by creating a Facebook Page for your business. You can create a personal account then link it with your business page. Start adding friends and contacts on Facebook so your posts can appear on their timelines. You can post photos of your company and logo, share what the business is all about and provide contact information for people to reach you easily. There are several features on Facebook that will keep you engaged with clients and business partners. Share photos, videos and links of new products and services together with a short comment or post. People can also put their feedback on each upload. Chat privately or start group chats on Facebook. The Facebook page can also serve as a customer feedback helpdesk. Facebook also has advertising solutions available in various packages.

Twitter

Twitter is the second biggest social media site in the world and is frequently used by companies and businesses to get in touch with customers. Start by creating a Twitter account. Pick a user handle that will easily be remembered by target clients.?Follow people on Twitter who can help spread information about your business. Start tweeting and posting pictures and links related to your business. Also start hashtags and join conversations created by experts in the same field. There are many Twitter tools and advertising products offered at various prices. Trending well on Twitter will guarantee added followers and exposure. You can also send DM or direct messages to people or start Twitter contests to spread brand awareness. The idea behind creating a Twitter account is to engage the target audience in a more personal way compared to other social media networks. You can answer questions and discuss products and feedback with customers.

LinkedIn

LinkedIn is a social media site directed towards job seekers and employers. As a social marketer, you need to look for people with the skills, talent and personality that will match your business. LinkedIn can help you search for the ideal individuals who will become key assets to the continuous growth of the company. Create an account on LinkedIn then start searching for people who belong in the same industry or have the same interests. People are arranged categorically so you can easily find them online. Compare and discuss their online resumes until you get the perfect partner or employee.

Google+

The social media site is one of the newer networks that offer you the opportunity to set up your Business Page to attract and engage customers. Google+ introduces features and options like Hangouts, Circles and Events. Users can be arranged in groups and categories based on their industry, specific interests and activities. It will be easier to find relevant individuals and potential clients in the Google+ environment. Also try other social media platforms to discover the features that will enhance your marketing campaign. Learn more about Twitter for Beginners. .