Twitter has commissioned a study that shows the correlation between promoted tweets and actual sales. The results show that a more structured Twitter presence will, indeed, lead to higher earnings for your business.
According to the study, initially noted by CNBC, online buyers are more likely to purchase items offered through promoted tweets and posts over ads released through regular tweets.
As more clients turn to the Internet to gain more information about a company and a product, promoted tweets are shown to be very useful in making potential customers aware of available products, services and offers.
Twitter has recently been focusing on online advertising through the introduction of promoted tweets and trends. Although many aspects of the social micro-blogging site are offered to users for free, promoted tweets and trends are paid for by companies.
Despite the cost, promoted hashtags reportedly cost upwards of $120,000, businesses can quickly grow because of constant and consistent exposure to the right consumers. This is especially vital as mobile advertising is now more preferred over internet advertising.
Twitter commissioned the market research division of Kantar to conduct the study, which observed 7,600 online users and their activities online.
Users of the desktop version of Twitter were observed exclusively and their reactions to some 700 brands were monitored.
Promoted Tweets Help Businesses Sell More, Says Study
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