Live-tweeting is described as a social media activity wherein a Twitter user stays online to provide the details of an ongoing event or activity continuously for several minutes or hours.
It is similar to watching TV or listening to the radio to get updates on the development of programs or contests as they happen. There are several advantages that can be derived from live tweeting, although Twitter users should also be careful about what they put online since they have to give the specifics and keep a look out for notable results (or wrong information).
The Highs
1. Getting attention
Social media marketers can immediately grab the attention of other Twitter users by live-tweeting about interesting programs and shows. Social media has become easier to use because it is easily available via mobile devices and smart phones. Individuals who won?t be able to witness a program in person or via TV can easily refer to their mobile devices and get the latest news and updates. Live-tweeting about important events related to the industry will also bring in more users and establish your reputation online. For example, see the live tweet using the hashtag #BeerMe during the airing of Sullivan and Son (@SullivanTBS) on TBS recently. Courtesy of Hashtags.org Analytics
2. Getting more followers
Live-tweeting also encourages more people to follow you on Twitter. If you use a combination of approaches to give them useful and relevant information, they will see you as an expert in the field that they?d like to keep referring back to. Individuals who like to stay updated with recent trends and developments will most likely follow you on Twitter to guarantee that your tweets appear on their streams. Many people have grown their total followers immediately after a live tweet.3. Increased engagement
The activity also encourages more people to respond and interact with your tweets. Provide specific details like the total points garnered by a player in a football game, fouls committed, the current tally of votes in an election and other big shows. Cite interesting facts about the show that will trigger people to make comparisons or reply. You can use other useful content like photos, videos, hashtags and links to further grab their interest. The hashtag for the TV show #ProjectRunway has a lot of followers. The activity of its very engaged fans online helped the hashtag shoot up to over 3000 tweets at its peak as it was being shown. And this is also happening while the official @ProjectRunway account itself is communicating with followers. Courtesy of Hashtags.org Analytics