'Promoted tweets' and 'promoted trends' have been increasingly utilized by branding strategists to secure a niche and establish an identity on Twitter.
Being one of the biggest social media sites on the Internet, advertisers have used Twitter as a low-cost yet highly-effective means to get a message out to the most number of people at the shortest time (as with television).
Because almost everyone now has a social media presence, securing a promoted tweet or trend is similar to getting ad space and exposure even to those communities where you don't have a presence.
Tweeting the word out about your project or service is easy.
However, the question is: does it reach the right people? If you're wondering why not too many are responding to your announcements, it may be because your followers are not exactly the market your tweets are targeting.
Promoted tweets and trends go beyond your little community to make sure that those who are truly interested in what you offer will see what you have to say.
Twitter 101: Understanding Trends and Promoted Tweets
Individual
$49.00/month$539.00 if pre-paid annually
Track 2 Hashtags
Compare 2 Hashtags
On Same Chart
2 Saved Views
1 Month Data Storage
Export Data
CSV,XML,JSON
Normal Support
Business
$99.00/month$1,089.00 if pre-paid annually
Track 8 Hashtags
Compare 4 Hashtags
On Same Chart
8 Saved Views
6 Month Data Storage
Export Data
CSV,XML,JSON
Premium Support
Enterprise
$189.00/month$2,079.00 if pre-paid annually
Track 20 Hashtags
Compare 6 Hashtags
On Same Chart
20 Saved Views
12 Month Data Storage
Export Data
CSV,XML,JSON
Premium Support
Agency
$349.00/month$3,839.00 if pre-paid annually
Track 40 Hashtags
Compare 10 Hashtags
On Same Chart
40 Saved Views
12 Month Data Storage
Export Data
CSV,XML,JSON
Premium Support