How #WalmartFights Became An Annual Black Friday Tradition
With the post-Black Friday hangover still buzzing days after, let's look at the annual brouhaha characterizing #WalmartFights.
posted on December 4, 2013
Twitter Helps TIME Decide 2013 Person Of The Year
TIME magazine turns to the Twitterverse to generate opinions for 2013 Person of the Year award.
posted on December 2, 2013
Why CEOs Are Also On Twitter
Why are top CEOs on Twitter and what do they do?
posted on November 28, 2013
What Does The Online Consumer Want?
Business owners and marketers are always finding ways to appeal to existing and potential customers. How do you appeal to the online buyer?
posted on November 26, 2013
On #TransformationTuesday, Change Trends Online
Tuesday is the time people see how far they've gone and changed.
posted on November 20, 2013
How Are TV Viewers Using Social Media?
According to expert marketers, individuals who watch TV turn to social media to acquire as well as share more information about related shows in real time. And this "second screen" interaction is growing.
posted on November 14, 2013
Netizens Pay Tribute To Halloween By #ScaringStrangers
To celebrate Halloween 2013, social media users invite others to watch Ricky Dillon (<a href="http://twitter.com/RickyPDillon" target="_blank">@RickyPDillon</a>) dressed up in a silly yellow chicken costume scaring people away on the street.
posted on November 4, 2013
Hashtagging A Disaster ? The Pros And Cons
When talking about a natural disaster or tumultuous event on social media, how should you treat it?
posted on October 28, 2013
Hashtag Analytics: Exporting Hashtag Data
This article outlines how to export hashtag data from your paid subscription package which tracks 100% of hashtags in real-time tweets from the time you begin tracking a hashtag. (In contrast, free analytics reports only tracks a 1% data sample.)
posted on October 5, 2013
Twitter Gears Up To Earn $1 Billion From Planned IPO
The world's largest microblogging platform is going public -- are you buying?
posted on October 4, 2013
Hashtagging Your Business: How Many Is Too Many?
Hashtagging is fun; but don't get carried away.
posted on October 3, 2013
Hashtag Analytics: Tracking Hashtag Data
All paid subscription packages track 100% of hashtags in real-time tweets from the time you begin tracking a hashtag, whereas the free analytics only tracks a 1% data sample. But when users sign up, they often start tracking a hashtag and notice their data is different. This post explains why.
posted on September 26, 2013
Should You Launch A Hashtag Now? The Checklist
What should you consider before starting a hashtag?
posted on September 26, 2013
Hashtag Activity Can Confirm Societal Tension
In the digital age, hashtags are a solid way to raise political and societal awareness.
posted on September 19, 2013
4 Ways to Monitor Your Hashtag?s Performance
So you've created a really catchy hashtag, how do you know how it's performing well?
posted on September 11, 2013
#MTVHottest Draws Astounding Engagement Numbers
MTV UK uses hashtag to promote a show -- and succeeds dramatically.
posted on September 4, 2013
Instagram Update Introduces Ban On Certain Hashtags
Loyal followers of Instagram posted mixed reactions online after the company announced a number of changes to how it works.
posted on September 2, 2013
#MileyAssSmallerThan What? When Bad Behavior Drives A Trend
Yes, controversy and bad girl attitude will make you trend bigtime.
posted on August 30, 2013
How Engaged Are Katy Perry's Fans On Twitter?
Katy Perry's PR team turns to Twitter and lets fans decide what the popstar should release next.
posted on August 28, 2013
#HonestyHour Reveals Twitter's Human Side
Hashtag encourages Twitter users to get personal.
posted on August 23, 2013
New Al Jazeera Channel In The US Sparks Offensive Tweets
When Al Jazeera launches in American TV, expect high and low comments to flood.
posted on August 21, 2013
Would It Matter If Only A Few CEOs Are Online? - Study
Study shows only a handful of CEOs are on social media. What could this mean for marketers and advertisers?
posted on August 19, 2013
Instagram Leads Social Media Engagement Numbers
It is the visual that boost engagement numbers when marketing on social media.
posted on August 15, 2013
More Adults, Even Seniors, Use Social Media In 2013
As the communications industry evolves, more adults (even senior citizens) are taking their thoughts to social media.
posted on August 12, 2013
#KaplanExperience Hits 10k Mark, Proves Hashtag's Engagement Value
Kaplan's hashtag proves how positive marketing creates a positive brand and better engagement.
posted on August 9, 2013