Vanessa Doctor

For the year 2012, the American Dialect Society has given the Twitter-inspired term <a href="/analytics/hashtag">#HASHTAG</a> the award for being the most memorable word, calling it a "ubiquitous phenomenon in online talk."

Once you've chosen the hashtag your event will work with, the next step is to maximize its marketing capabilities.

What may seem like a publicity boost for celebrities can also affect regular folk if the account is managed by the wrong hands.

Conducting contests on Twitter is a great way to get your target market engaged and your product exposed to a wider audience. Here's how to maximize its business growing potential.

Nowadays, hashtags are almost synonymous to a successful event. Here are the key elements of effective event hashtags.

<a href="/analytics/idlenomore">#IdleNoMore</a> trends beyond Canada and the US as the aboriginal movement gains strength worldwide.

Twitter is a free world where you can post anything you want at any time, but how much is too much?

To maximize your use of hashtags for personal objectives or to push an online campaign, these are the ten websites where you should be applying them.

Some celebrities, particularly the rich and beautiful, have a knack of getting too bored that they completely make a fool out of themselves online.

The last Newsweek magazine will be printed one final time on December 31, 2012. The hashtag <a href="/analytics/lastprintissue">#LASTPRINTISSUE</a> will be leading its farewell online.

Here's how you can make the most out of your Instagram account to help your business reach a bigger audience.

Hashtag campaigns are effective in boosting business volume -- if done right. Here's how to make sure nothing goes wrong.

Here are the pros and cons of keeping your personal Twitter account separate from your private account.

<a href="/analytics/spreadthecheer">#SpreadTheCheer</a> didn't go so well for Starbucks as the public took the opportunity to berate the company on tax and labor issues.

Why are hashtags all over Twitter and why they are so important? Here's the lowdown on the hashed keywords you love and hate at the same time.

Online users can be located and reached by specific companies depending on the hashtags that they?re using. Here's how hashtag targeting works.

Here are 5 reasons why your tweet chat isn't getting enough participants.

The hashtag #ModernSeinfeld is now onTwitter where online users can share their own ideas on how the story would have gone in recent times.

Microsoft is poised to soar with its own social media website ? Socl.

Here are some reasons why it matters that you're on Twitter and how you can maximize your presence online.

If you have very few followers but follow a whole lot of people, then you might want to check the way you handle your Twitter account.

Hashtags are very valuable in encouraging more people to support your brand, but it also becomes too easy to be excited and, eventually, annoying.

Piggybacking on a hashtag is a marketing ploy that is looked down upon by many. Here's why.

Some individuals have lost their jobs because of careless use of Twitter and other social media platforms and not taking care of their account.