photo from ArabNews.com
A small business idea immediately transformed into a full-blown success with the help of a hashtag.
A new restaurant in Jeddah was borne out of the simple hashtag realization that breakfast is, indeed, the biggest and most important meal of the day.
Three years ago, Faris Al-Turki, a fitness enthusiast was trying to tackle challenges in the gym and intended to lose weight by skipping on meals, particularly the one most experts consider as the most important ? breakfast.
Al-Turki?s doctor initially advised him to eat a healthy breakfast if he wishes to stay focused, strong and positive throughout the day. He decided that it would empower him and other individuals to start their day right too by eating a full healthy breakfast.
He resorted to Twitter and began sharing information, pictures and articles about the benefits of breakfast. He also shared photos of his breakfast on a daily basis to the interest of many Twitter users.
The hashtag #fa6orfaris was created after Al-Turki?s Twitter followers recommended that he make one for them to stay updated. He realized how much others were following and responding to his posts through the hashtag. He was surprised to find others posting pictures and information about their own breakfast.
There were so many articles and discussions on the hashtag already. He got the business idea of starting a restaurant that served breakfast all day because of the huge response garnered by the hashtag.
Al-Turki proceeded to study the current industry and came up with a sound marketing strategy, banking on the fact that Jeddah did not have a lot of eating places that serve healthy or delicious breakfast.
His restaurant serves the meal any time of the day. He focused on quality, portions and customer feedback. Relying on the popularity he already gained on Twitter, he decided to name the restaurant after the successful hashtag
#fa6orfaris.
