
Do schools need to develop hashtags for branding or even specific events? With the number of students relying on social media for information nowadays, the move seems indispensable.

Despite the growing rift between Facebook and Twitter, Facebook is currently making developments to include the hashtag in its social media environment.

Some people are misled into thinking that tweeting frequently is the only way to gain recognition and add more followers. The truth is, the content and timing of the tweets are more important than frequency.

When someone follows you on Twitter, there should be greater reasons for them to do so and not simply to expect you to follow them back. Some online users are not actually worth following.

The engagement per photo on Twitter is a mere 22 or a quarter-over-quarter decrease of 17% compared to the engagement per photo on Facebook which is 274 or a quarter-over-quarter increase of 30%.