Newsweek Ends 80 Years With #LASTPRINTISSUE

The last Newsweek (@Newsweek) magazine will be printed one final time on December 31, 2012. The hashtag #LASTPRINTISSUE will be leading its farewell online. After 80 years of printing magazines, the company will adjust to the modern age by adopting an all-digital format. Newsweek is the second biggest news magazine in America printed each week. Time magazine is to-date the leading weekly news magazine. The change had to happen since more advertisers today are investing in online marketing collaterals and more people are conveniently getting information on the internet. The cover of the last Newsweek issue will feature the hashtag #LASTPRINTISSUE in large red ink. A photo of the main office of the company in New York is also included in the shot. Tina Brown (@TheTinaBeast), editor of Newsweek, confirmed that it will be the last edition of the magazine in print. She added that change is not only good but also necessary. In the starting week of January 2013, readers will expect to get the issue on their mobile phones and other media devices. The company expects to have the complete changes in effect by the end of February 2013. They are still working on the transition and deciding on the various features to include in the new format. Newsweek is adopting the digital medium to keep up with the competitiveness of social media. With the new adjustments, it will be as if the company is reborn, it said. Newsweek is poised to entice online enthusiasts and garner a huge following with its radical change. The magazine will cut a lot of expenses in publishing and distribution. It will lose its current print advertisers but gain online ads in exchange. In 2010, Sidney Harman acquired Newsweek from the Washington Post for one dollar with an anticipated deal with IAC to merge the magazine with The Daily Beast. Twitter users can get more information by joining the hashtag #LASTPRINTISSUE.