Statistics

The social stigmas surrounding mental illnesses is diminishing thanks to the support of the #BellLetsTalk campaign which encourages social media to help out.

Another year in the books. Social media celebrates its #BestMemoriesOf2014 with the world as 2014 comes to a close.

Nielsen has conducted research which showed that more people read tweets about television compared to those who actually create tweets by a margin of 50-1.

With 80% of users mentioning brands in Tweets, how does this affect consumer choices? Study shows us.

As the world stood still for the 2014 Academy Awards, so has Twitter exploded.

How well did your hashtag perform? Measure it in numbers.

How do you know if your tweet was seen by many? How was it received? Here's how.

Beyond family, Thanksgiving 2013 also means a shopping spree.

Here are the top hashtags that make their way to trending status during the 2013 American Music Awards.

In a calamity that affects the world, the best way to disseminate information at the fastest rate is social media. Here's how to do it properly.

The hashtag <a href="http://hashtags.org/analytics/PolTwt">#PolTwt</a> was created for police forces from different parts of the world to discuss the special event.

The hashtag <a href='/analytics/Selfie'>#selfie</a> has been trending steadily for several months -- and for very good reasons. A "selfie" refers to a photo of yourself usually taken with a mobile device or smart phone then posting it immediately on a social media platform.

In the digital age, hashtags are a solid way to raise political and societal awareness.

King's Cross creates hashtag to centralize development updates on renovation.

So you've created a really catchy hashtag, how do you know how it's performing well?

When it comes to hashtags, keep it short, simple and direct.

Discover your hashtag's potential to expand by finding out who its most popular cousins are.

See how analytics can help you better read your target market.

What is the difference between a tweet and an impression and why does knowing both matter?

Staying successful on social media means keeping abreast with the latest industry news. Here are 10 social media hashtags you should follow.

Hashtag analytics help you determine if your social media campaign is working or not. Here's what tracking tools can do for you.

The content and timing of tweets are more important than frequency.

The Twitter Oscars Index was launched to help predict how the 2013 Academy Awards would turn out based on user posts and sentiments.

You can read what netizens are saying on Twitter, but do you know what they're feeling?

A recent infographic shows that Christmas shoppers in the US consult <a href="/analytics/twitter">#Twitter</a> before they buy anything. Read on to find out how to maximize your online presence this season.