geoff_deweaver

AskGeoff is any marketing, advertising or innovation question about integrated marketing high performance practices online or offline. Geoff De Weaver is a Super Strategist for the Fortune 500 - Geoff is a leading international expert on new business development, brand marketing, innovation, and growth. He has also directly assisted hundreds of Fortune 500 brands and clients generate billions in new business revenue from North America to Asia to Europe, South America and Australia/Oceania.

The definition I use is: ‘Educational marketing is the sharing of knowledge with the purpose of building trust. It is a strategy that establishes credibility and trust with your customers by using educational messages. Today's consumer lives in a highly digital and immediately gratifying consumer environment.’