sriseshadri
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Definitions
created on July 5, 2015
The 'strategic' management of the marketing activities for an organization.
created on July 5, 2015
The management of new and/or existing products from development to launching and marketing the products.
created on July 5, 2015
Implementing appropriate marketing strategies and tactics outside the home country (in one or more host countries) by the application of marketing principles.