Tom Durby

What is the difference between a tweet and an impression and why does knowing both matter?

Here are tips on making sure the hashtag you start goes your way -- and stays there.

Maintaining a proper social media account is easier said than done. Here's why you need a steady manager.

Learn more about that Gold Star and why it's important.

You can conduct a solid marketing plan online without having to dent your budget.

If you're unsure what to do next on your Twitter account, browsing through "Discover" could be an eye-opener.

What are Twitter lists and what do you get out of them?

Staying successful on social media means keeping abreast with the latest industry news. Here are 10 social media hashtags you should follow.

Treat your bio as you would yourself in real life. Here's how to make sure your profile maintains respectability online.

Twitter noise is the presence of unnecessary posts and unrelated content. Get them out of your feed now.

Social media channels are getting more attention from the wealthy as a tool to make investment decisions.

You've created a snazzy Twitter account and check it everyday, but somehow your follower numbers seem to be dropping -- what's happening?

There are three main factors that every social media group aims to achieve, namely reach, adoption and performance. Here's how to excel at all.

There are several TV shows to watch out for in February, with some of them having really high social media engagement.

Hosting a Twitter party or a tweet chat is relatively easy and can significantly give your online reputation a boost if you do it right.

Here are tips to maximize your Instagram account and build your online presence.

Twitter is a rich source of valuable tech information -- and the best are certainly there to answer your questions.

NFL excitement rules Twitter as the <a href="/analytics/ravens">#Ravens</a> face the <a href="/analytics/49ers">#49ers</a> at the highly-anticipated brother versus brother <a href="/analytics/harbowl">#HarBowl</a>.

Here are 10 of the best hashtags to follow if you're looking for travel advice.

There are ways to justify accessing social media at work should you get caught. Of course, these tactics are not boss-proof, so use them moderately -- or only in dire situations.

Hashtag pages are made and designed to improve the way trends and brands are promoted on social media networks. Here's why your business/event needs it.

Social media manners for professionals are important to maintain a good reputation and solid relationships for the long term.

A class action lawsuit against Instagram for the revisions to the terms of service post-Facebook takeover has emerged; but Facebook says it won't hold.

Amid all the brouhaha on Instagram's departure, Twitter forges a deal with Pinterest for added photo-sharing features.

Twitter improves visual interface by updating the profile pages of all its users on December 12, 2012.