Tom Durby

While some Twitter users are very successful at making well-trending hashtags, this doesn't mean you cannot do the same for your own campaign. Here's how you can make it happen.

Many social media users are still unaware that not every seemingly popular user has real followers.

Getting the relevant individuals to become part of the live event will determine the success of the entire campaign

In this day and age of social media the business that does not ride on will be a business that is left behind.

How do you teach ground-zero beginners how to use Twitter?

In this era of paid hashtag promotions, it would simply be a waste of resources if you don't do it right the first time.

Since its first use in 2007, hashtags have become one of the most useful tools in social media. This article includes 5 must-know attributes of Facebook hashtags.

Instagram is a highly visual platform and it is up to you, the business owner, to make sure your account's appeal lingers.

As today's traveler gets more Internet savvy, those in the journey business bring their A-game to social media.

There are trends that go on for a very long time. See why.

Do you know what hashtags are and what they do? This is a good place to start.

You may already have a successful business model, but is your social media strategy leveling up?

If you play your tweets right, you can get the best people through Twitter.

Trolls, when handled the right way, can actually be turned toward your favor.

What are the elements of a successful Twitter party?

Discover your hashtag's potential to expand by finding out who its most popular cousins are.

When it comes to marketing on the world's largest social media community, location targeting may go farther than simply setting a national campaign.

Getting a hashtag to trend is not just about a witty name, it's also about promotion and tracking.

The long battle between conservatives and liberals reached another high by trending well on Twitter recently with the hashtag #WordsThatOffendLiberals.

Despite the ongoing debate over its use, SoLoMo seems to prove itself beneficial to social media strategists.

Successful customer service on social media starts with the right understanding of the market and the environment where it moves.

Live tweeting important events can get you noticed, no doubt, but how careful should you be with your 140 characters?

For an enriching Twitter experience, these accounts should be on your 'Following' list.

Hashtag sare powerful tools that may backfire if not done right. Here are 7 things you should know before starting one.

So you've got a lot of followers and people are using your hashtags. Why does it matter? Here's why.